{"id":1275,"date":"2026-04-22T12:23:00","date_gmt":"2026-04-22T10:23:00","guid":{"rendered":"http:\/\/adsgroup-nsd.sc1nacu3705.universe.wf\/site\/?page_id=1275"},"modified":"2026-06-22T16:11:52","modified_gmt":"2026-06-22T14:11:52","slug":"our-evolution","status":"publish","type":"page","link":"https:\/\/adsgroup-nsd.com\/pt\/our-evolution\/","title":{"rendered":"Our evolution"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-213635&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;301508&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;70&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;135336&#8243;][vc_column_text uncode_shortcode_id=&#8221;186030&#8243;]The redesigned identity of ADS &amp; NSD Partners Group marks a new stage in the group\u2019s evolution. Built on the foundations of its historical visual language, it introduces a more contemporary, connected, and international expression of the brand.<\/p>\n<p>This evolution reflects the group\u2019s ambition to reinforce its presence across global markets while preserving the structural rigor and institutional credibility that have shaped its identity from the beginning.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-213635&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;182229&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;184266&#8243;][vc_custom_heading text_color=&#8221;color-205437&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-798661&#8243; uncode_shortcode_id=&#8221;213968&#8243; text_color_type=&#8221;uncode-palette&#8221;]The visual legacy[\/vc_custom_heading][vc_custom_heading uncode_shortcode_id=&#8221;413448&#8243;]The historical roots<br \/>\nof ADS &amp; NSD[\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=&#8221;70&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;128253&#8243;][vc_column_text uncode_shortcode_id=&#8221;183537&#8243;]The group\u2019s original identity was based on precise geometry, highlighting the technical foundations of ADS &amp; NSD Partners Group. This logo accompanied the consortium\u2019s early formative stages, emphasizing <strong>the stability and verticality of its expertise<\/strong>.<\/p>\n<p>Although it fulfilled its role as an institutional foundation, this visual signature has given way to a more interconnected identity, capable of supporting the group\u2019s <strong>new strategic ambitions<\/strong> on a global scale.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-213635&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;700454&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;55&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-327048&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;636039&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_single_image media=&#8221;1325&#8243; media_width_percent=&#8221;60&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;517815&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-213635&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;238854&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;718769&#8243;][vc_custom_heading text_color=&#8221;color-205437&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-798661&#8243; uncode_shortcode_id=&#8221;762361&#8243; text_color_type=&#8221;uncode-palette&#8221;]Graphic redesign[\/vc_custom_heading][vc_custom_heading uncode_shortcode_id=&#8221;112827&#8243;]Steps for creating the symbol[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;146358&#8243;]<strong>Step 1:<\/strong><br \/>\nThe new symbol reinterprets <strong>the historic triangle<\/strong> from the ADS &amp; NSD Partners Group logo. As the quintessential architectural shape, this triangle is retained for its symbolism of <strong>stability and durability<\/strong>. Its corners are subtly rounded to give the brand a more modern, fluid, and dynamic aesthetic.<\/p>\n<p><strong>Step 2:<\/strong><br \/>\nThe structure is based on <strong>the interweaving of three triangles<\/strong>, illustrating the group\u2019s fundamental pillars: <strong>Action \u2013 Development \u2013 Support<\/strong>. This geometric composition symbolizes the power of the network and the absolute cohesion of the consortium.<\/p>\n<p><strong>Final Step:<\/strong><br \/>\nThe addition of a backline brings depth and movement to the overall design. This element embodies <strong>the concept of a network<\/strong>, representing the interconnection of experts and strategic partners that make up <strong>the global ecosystem of ADS &amp; NSD<\/strong>.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;92&#8243; position_vertical=&#8221;bottom&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;169949&#8243;][vc_single_image media=&#8221;1683&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;392539&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-213635&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;683722&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;718769&#8243;][\/vc_column][vc_column column_width_percent=&#8221;92&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;860056&#8243;][vc_column_text uncode_shortcode_id=&#8221;194296&#8243;]The symbol is therefore not a decorative mark, but a strategic construction. Each element contributes to expressing the group\u2019s core values: stability, cohesion, expertise, and international interconnection.<\/p>\n<p>Its geometric language creates a clear link between the group\u2019s historical foundations and its future-oriented vision.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-213635&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;204483&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;45&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;277801&#8243;][vc_single_image media=&#8221;1369&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;180463&#8243;][\/vc_column][vc_column column_width_percent=&#8221;86&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;690443&#8243;][vc_column_text uncode_shortcode_id=&#8221;205556&#8243;]<\/p>\n<p data-path-to-node=\"6\">The final logo for <strong>ADS &amp; NSD Partners Group<\/strong> embodies this heritage and transformation. More than just a visual evolution, it serves as the emblem of a united, agile, and forward-looking group. The power of the symbol, combined with a clean typography, reinforces our position as a leader in the management of complex international projects.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-213635&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;787412&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;92&#8243; position_vertical=&#8221;bottom&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;169949&#8243;][vc_single_image media=&#8221;1914&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;114497&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;718769&#8243;][vc_custom_heading text_color=&#8221;color-205437&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-798661&#8243; uncode_shortcode_id=&#8221;535718&#8243; text_color_type=&#8221;uncode-palette&#8221;]Color palette[\/vc_custom_heading][vc_custom_heading uncode_shortcode_id=&#8221;200636&#8243;]The corporate chromatic universe[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;115544&#8243;]The color palette defines the visual universe of ADS &amp; NSD Partners Group and reflects the strategic ambitions of the organization.<\/p>\n<p><strong>The Primary Duotone:<\/strong><br \/>\nThe alliance of two deep blues (Dark Blue and Royal Blue) establishes an immediate atmosphere of trust, security, and institutional authority. This chromatic foundation anchors the brand in the corporate and financial world.<\/p>\n<p><strong>The Strategic Accent:<\/strong><br \/>\nUsed for punctuation, the Electric Green embodies the technological signature of the consortium. It symbolizes continuous innovation and an unyielding commitment toward sustainability and corporate social responsibility (CSR).<\/p>\n<p><strong>The Structural Nuances:<\/strong><br \/>\nThe entire identity is structured by subtle shades of off-white and mineral grays (Off-White, Gray Blue, Dark Gray). These tones provide the necessary brightness and contrast for a modern, clean, and premium reading experience across all digital and print mediums.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-213635&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;114113&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;70&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;135336&#8243;][vc_column_text uncode_shortcode_id=&#8221;193459&#8243;]Through this new visual identity, ADS &amp; NSD Partners Group affirms a clearer and more contemporary brand platform. The logo, colors, and graphic principles work together to express a group that is structured, reliable, innovative, and fully prepared to support complex projects on an international scale.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A comprehensive<br \/>\n<span style=\"color: #19f6ca;\">restructuring.<\/span><\/p>\n","protected":false},"author":3,"featured_media":1322,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1275","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our evolution - ADS &amp; NSD Partners Group PT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsgroup-nsd.com\/pt\/our-evolution\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our evolution - ADS &amp; 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